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Customer Centric Business Performance Management requires a dedicated focus

Customer Centric Business Performance Management requires a dedicated focus

In current age of digital transformation, customer centricity is the key to competitive advantage in any
sector. As newer technologies are introduced, customers demand greater efficiency of service and
more choice from organisations. Organisations on the other hand are having to draw from new
sources of data to gain new insights to satisfy the changing needs of their customers and to enhance
their own business performance.