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There’s no “Back to Normal” – The Future is (Finally) Now

There’s no “Back to Normal” – The Future is (Finally) Now

In the age of the pandemic, for retail companies that have dragged their feet rather than sprinting toward digital transformation, itmay already be too late. As “retail futurist” Doug Stephens explains, in response to the restrictions on movement forced upon the market by Covid-19 – lockdown, social distancing, quarantine, self-isolation – “Consumers go looking for alternatives to get them through the short term, but those alternatives may change their behaviour over the long term.