Are you implementing the newest, innovative digital transformation trends in your organisation? They can help your business increase its collaboration, communication, productivity and profitability.
Workplaces are no longer just physical spaces where employees work during office hours. “Today’s always connected, instant access environment has blurred the lines between the physical office and the place where work actually happens,” according to Deloitte.
The divide between workspace and home space is dissolving, with the workplace becoming digital, employees can now communicate and collaborate in unparalleled ways, if you’ve incorporated these digital trends.
By the end of 2017, two-thirds of the CEOs of Global 2000 companies will have digital transformation at the centre of their corporate strategy, according to the IDC. 85% of enterprise decision makers feel they have a timeframe of two years to make significant inroads on to their digital transformation before suffering financially and/or falling behind their competitors, a Progress study adds.
Here are three trends for digital transformation you will need to incorporate into your business to remain competitive and profitable in the coming years:
Digital transformation trend 1: Are your systems adaptable?
Every market and economy is constantly changing, which means you need to have systems, processes and infrastructure in place that can adapt and be flexible enough to change with the market. When incorporating new technology ensure it’s instilled in your company culture and that you standardise operations. This will help you to ensure your business is flexible enough to adapt to industry and marketplace shifts.
Keep in mind that digital transformation is not only about incorporating new technology, it’s also “about bringing together the power of technology with a culture that embraces the change that it can create for the organisation,” says Forbes.
DID YOU KNOW?
90% of smartphone users don’t know which brand they want to buy from when they begin looking for information online. And, 65% are looking for the most relevant information regardless of the company providing it, according to Google.
How your business is accessed and how it leads customers through their journey will need a new marketing infrastructure. This will focus on supporting micro-moments in the customer journey and enhance their experience making your business more engaging and memorable.
Digital transformation trend 2: Customer is king
The end-user has become the most important point in every business’s value chain. Businesses of all kinds are upgrading their technology to improve transparency and ensure an ultimate and engaging customer journey.
Your business will need to have data points throughout your value chain to ensure the transparency your customers have come to expect. You’ll be dealing with a vast amount of big data, which you’ll need to sort, analyse and find insights from.
For example, companies using the IoT are adapting it to improve transparency using “in-product communication, where products can communicate to manufacturers, users and suppliers about condition, maintenance needs and updates,” says Brian Solis, principal analyst at Altimeter Group.
Digital transformation trend 3: Only incorporate digital strategies that optimise your business
It’s all good and well to incorporate every digital transformation strategy out there, but if it doesn’t support your core initiatives you’re wasting resources. Receiving a return on investment for digital transformation techniques, “is essential for business needs to drive the digital workplace. To deliver the necessary benefits, the direction of your organisation should guide the direction of your digital workplace,” according to Deloitte.
Keep in mind that you’ll need to leverage your existing investment to support a new and better way of doing business, while incorporating new and innovative digital transformation strategies.
“Digital transformation is no longer an option, as the need to build an organisation that can change both its technology and its culture rapidly will be core to not only surviving in the time of business disruption, but building a business model that is agile, adaptable and designed to thrive long into the future where change is the only constant,” says Daniel Newman, CEO, Broadsuite Media Group.