Investing in newer, better technologies is one of the best ways to improve your company and make it more efficient, according these industry insiders.
Technology is accelerating the rate of growth in businesses of all sizes – it’s time you capitalise on the benefits it can add to your enterprise’s operations.
Introducing new technologies leads to new ways of working, and gives you the opportunity to offer customers new products and services. The use of mobile IT devices can transform the way you do business, improving productivity and efficiencies in your daily operations.
Manage your customer connections
Tech advancements have made staying in touch with customers a little more challenging, but you can also use this as an opportunity to proficiently redress your game plan.
Offering self-service to customers means that your staff can focus on bigger problems that require flexible, personalised solutions. “If problems can be solved with a bit of TLC from the customer service department, fewer items are returned for refund and business flows much more smoothly and efficiently,” explain experts from B2B social media network BusinessVibes.
How about giving programmes like Constant Contact, Hootsuite, Mad Mimi or MailChimp a try? They take the complexity out of social networking and simplify your email marketing. Not only will your connections with customers improve, but your work communications will be that much more productive.
“Zappos will do anything to make sure it’s an engaging and personable experience for the customer,” explains Tony Hsieh, Zappos CEO. This is done in the hope that a single great phone interaction will serve as a proxy in the customer’s mind for the overall personality of this company. When a customer thinks ‘this company wants to be my friend,’ their loyalty can shift dramatically.
Get into business intelligence software
The amount of data your company generates each day could be overwhelming and distilling it into granular actionable insights can be a challenge. But this process is necessary as the data can be used to determine the course of your business.
“These platforms are programmed to identify and report important information that gives you a valuable perspective on your company’s health,” note industry experts from Sage One. “Whether it’s a notification that one of your salespeople is having an excellent year or a red flag that your profits are taking a nosedive in a specific market.”
Business intelligence helps you prioritise your business goal so you’re getting the most of what you’re putting in, saving you time, energy and money.
Boasting the likes of behemoths Walmart and Starbucks, Facebook Workplace is taking the competitive world of enterprise software by storm.
85% of today’s top companies are turning to technology to improve their efficiency, according to a survey by the Aberdeen Group. When will you catch on, and do you know where to start?
Alter reality for a morale boost
Perhaps your company requires some members of your team in various departments to be deskbound, working on location nine to five. While you cannot offer everyone the chance to set their ‘out of office’ automated replies, you can make the 40-hour week a little better for them.
“If you want to boost up that experience to a whole new level, consider implementing the technology of virtual reality in your workplace,” suggests Narayan Duwal, founder and CEO at Scaling Digital. “Your employees will be able to take a trip to a virtual sunny beach and come back to your workplace within a jiffy.”
A 5-minute VR session in a designated breakroom maybe your best – and most engaging – tactic to improve employee productivity over the next 30 minutes. A mini getaway beats a cup of coffee or a smoke break, and is more revitalising too. It may not be as cheap as the kitchen teatime supplies, but it does a better job at creatively motivating sedentary staff.
ThysenKrupp, an elevator manufacturer, is using Microsoft’s HoloLens to visualize an elevator repair before the technician reaches the site, explains Maribel Lopez, founder of market research at strategic advisory firm Lopez Research. “Once onsite, the technician can use augmented reality to view digital overlays of manuals and repair guides while they’re fixing the elevator.”
Enhance your talent management methods
Have you considered the ease of a paperless leave process? Where everyone has access to a staff calendar and no paperwork goes missing along the way? Not only does digitalising your staff processes save your employees time, HR software frees up staff to deal with employees on a more personal, face-to-face level as the need arises.
“HR Cloud-based solutions to streamline many of the tasks that took altogether too many hours to complete manually,” experts note. “With built-in or bespoke features that allow HR staff to schedule work hours, leave, holiday breaks and even paid training hours.”
But, as PricewaterhouseCoopers’ Vinay Couto notes, automating need not require purchasing expensive customised software packages. It can be as simple as developing a deeper understanding of everyday tools. If you want your business to be performing at its peak, it starts with an HR department that runs at peak performance.
“Today’s workforce is multicultural and also multigenerational,” says SAP global vice president David Ludlow. “Strategies, processes and technologies have to accommodate the needs and expectations of all of them.”
Invest in mobile technology like the latest smartphones and tablets, especially for staff that work remotely and are always on the road. The funds put into these technologies will also be rewarded with employees that are happy to be at your company and therefore, consistently produce quality work.